What a difference an ocean makes. Reaction to the release Friday of U.S. GDP numbers varied depending on which side of the pond you’re from. The headline on the Financial Times website read “US Growth Accelerates to 2.8%.” German’s Der Spiegel wrote “U.S. economy is growing strongly again.” It’s another story in the United States. […] http://dlvr.it/17dtDv
As a kid Jay Paull loved advertising so much he tore ads from publications. Over the years he’s collected quite a few. To share that vast treasure trove of nostalgia he has created Vintage Print Advertisements, a website for a collection that dates to a time before his time—the mid-1800s through the early 1900s. The […] http://dlvr.it/17PDtW
More than half of America’s biggest PR firms say revenue and headcounts rose last year over 2010. According to the Council of Public Relations Firms, which represents more than 100 of America’s leading public relations agencies, 70 percent of firms report that final 2011 revenues will be higher than in 2010. Only 13 percent anticipate […] http://dlvr.it/16G34v
What do you get when you cross Facebook with Flickr? Pinterest, the hot new social networking site that lets users collect and share photos across the Internet. Mashable, the source of all things digital, describes Pinterest as a “digital pinboard,” a place where users can connect to others through shared tastes and the images that […] http://dlvr.it/15hC8Z
As part of its 12 trends for 2012 Trendwatching.com has published a list of tech products that enable the monitoring, tracking and sharing of an individual’s health information. It’s called DIY health and it’s going to be big this year. With the aid of a smartphone users can monitor and potentially diagnose issues with complete […] http://dlvr.it/13Wz43
As part of its 12 trends for 2012 Trendwatching.com has published a list of tech products that enable the monitoring, tracking and sharing of an individual’s health information. It’s called DIY health and it’s going to be big this year. With the aid of a smartphone users can monitor and potentially diagnose issues with complete […] http://dlvr.it/13Wz43
In the past week I’ve read half a dozen articles on major financial websites urging yield-starved investors to switch from bonds to dividend payers. The pitch? That you can get a higher yield with less risk with dividend-paying stocks than you can with bonds, whose yields are depressed as flight-to-safety investors bid up their prices. […] http://dlvr.it/11YJT9
BtoB firms plan to follow their BtoC cousins and spend more on social marketing over the next three years, according to a white paper by the American Association of Advertising Agencies. The study quotes Forrester in predicting that by 2014, BtoB spending in social media will reach $54 million, up from the $11 million spent […] http://dlvr.it/11NSDj
The Associated Press has released software that uses the AP Stylebook to proofread content in Microsoft Word. AP StyleGuard provides automatic checking of documents for AP style. The software uses defined structure and rules similar to Word’s spelling and grammar checking. AP says the plugin ensures consistency and saves writers the time spent manually referring […] http://dlvr.it/10qTST
You think writers are the only ones concerned with telling a story? Listen to this. Earlier this month three of six agency owners and recruiters interviewed by blogger Arik C. Hanson said the ability to tell a story was the leading trait they want to see in PR professionals. They believe storytelling reflects the facility […] http://dlvr.it/yC5V6
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