December 2011
3 posts
Taking stock of year-end advice
In the past week I’ve read half a dozen articles on major financial websites urging yield-starved investors to switch from bonds to dividend payers. The pitch? That you can get a higher yield with less risk with dividend-paying stocks than you can with bonds, whose yields are depressed as flight-to-safety investors bid up their prices. […] http://dlvr.it/11YJT9
BtoB firms spend on social marketing
BtoB firms plan to follow their BtoC cousins and spend more on social marketing over the next three years, according to a white paper by the American Association of Advertising Agencies. The study quotes Forrester in predicting that by 2014, BtoB spending in social media will reach $54 million, up from the $11 million spent […] http://dlvr.it/11NSDj
Writing with style
The Associated Press has released software that uses the AP Stylebook to proofread content in Microsoft Word. AP StyleGuard provides automatic checking of documents for AP style. The software uses defined structure and rules similar to Word’s spelling and grammar checking. AP says the plugin ensures consistency and saves writers the time spent manually referring […] http://dlvr.it/10qTST